Social Media Marketing for Construction Companies
Construction marketing involves online and offline connections. However, if you are an established company and want to extend your exposure in your area, then social media is an absolute must. Why? Well, to start, if you’re not utilizing social media for your business, then you are missing out on being in front of thousands of people in your community.
Social Media helps Construction Companies build their Brands
Many contractors are still uncertain of the true purpose and intent of social media marketing. If you’re looking for quick leads to fill your funnel and pipeline, then social media marketing may not going to be the best use of your time and resources. Remember that social media was not intended to be a sales tool, rather a way to build a solid brand and foundation.
Your primary focus for social media should not be increasing search engine visibility. That is an outcome, not the objective. Driving traffic from social media to a blog or web page can help search engine rankings. Keep in mind, people are still more likely to buy from an established brand. Work on improving brand presence not only within search engines but also in the minds of potential clients.
To successfully build a brand, you need to pay attention to your current reputation. The associations and interactions people have with you will greatly impact your business growth. Your brand is a reflection of what your company is, what your company aspires to be, and how people perceive your company. It should also be based on what your target market wants and needs you to be.
Construction Companies with Active Social Media Accounts Stand Out
Construction marketing can be challenging because of the high level of competition. However, once you gain the trust of your followers, you have a better chance in turning them into future clients.
Social media is a great way to brand your company. Build an online presence that differentiates your construction firm from the rest. Every construction company is unique or special in some way. The key is identifying your core competency and cleverly communicating it to others. It may take some brainstorming to determine what makes your company stand out, but there is something that compels your customers to choose you over your competitors. So, whether you have special qualifications, methods or experience working in a particular area of construction, it is vital to lead off with this when marketing your construction company online.
Construction Companies can Brand as Experts to their Audience.
Once you determine your wow factors and target audience, you can start to build authority by posting quality content regularly and interacting with your followers frequently. The more relevant the content, the more opportunities you will have to demonstrate your expertise.
If you want to expand your company’s presence and become recognized as a thought leader in your industry, your material needs to address the needs of your clients and show them that you’re the company to turn to when people have questions about your field. Creating credibility allows your construction company to become a primary resource for current and potential clients and gives you the opportunity to show what your brand is all about.
Tips for building Social Media
Use Compelling Content to Engage audiences
Using compelling content is a marketing strategy that cannot be ignored. This is especially true in a visual industry like construction. You likely already have beautiful shots from previous construction projects. Why not us them to engage your audience with photo and video content? Don’t have any? We have media creation covered for you.
The goal is to educate people in a fun, creative way without sounding sales-y. Using videos, images, Gifs, infographics, and illustrations can go a long way towards attracting new clients. Actual images of your work and crew are far more effective at giving your social media pages an authentic feel versus using a bunch of stock photos. Images and videos are also a great way to give your brand personality.
Showcase your Construction Company’s Personality
Social media is a chance to tell your company’s story. How did you get started? Who works for your company? Who are your customers? Try including a human element into your marketing strategy.
For example, you can post a fun company video that introduces your team. Featuring the faces behind your business allows your audience to feel as though they are getting to know you and your business. This is one small step in making your company more personable and trustworthy.
Discuss Construction on a Blog
Integrate social media with blogging to reach and engage with a larger audience. Being in this industry requires a lot of research. Having a website as a resource for people can lead to potential clients who want to work specifically with you after getting help from the information you provided. Blogging on construction-related topics can help you expand your reach, which will also increase your share of voice.
Overall, social media marketing is a marathon where you communicate with people who will need your services in the future. Consistency and patience is key because the more recognizable your brand is, the more people are likely to remember you, and choose you for their next construction project.
