The Marketing Construct - Construction Specific Marketing

Differentiated Construction Marketing.

Digital marketing is a real pain point for many contractors and builders. SEO, PPC, DA… the only 3 letters you actually want to hear is ROI. However, most marketing agencies lack the technical knowledge and expertise to effectively market complex building solutions for contractors. Construction marketing is a complex task with high profile competition and large stakes. Many construction companies lack the knowledge and resources to keep up with the ever changing digital marketing landscape.

The problem contractors are facing in the new decade is their customer base is increasingly using online purchasing funnels. However, in order to compete online, a contractor has to be constantly updating websites, posting to blogs, researching keywords, looking for back links, posting on Facebook, posting on LinkedIn, posting on Google… its a lot to do! Search engines and social media platforms do not make the task any easier with frequent updates to interfaces, algorithms, and policies.

What if you had an industry partner that understood how digital marketing works and also had in-depth knowledge of the construction industry?

Your Construction Marketing Partner

At The Marketing Construct, we take a slightly different approach to marketing. While most agencies sell you SEO rank, social media engagement, and solid metrics, we focus on the entire marketing picture. From media creation to deployment, we focus on ensuring a consistent, persistence, and convincing image to your clients. Our clients have found this to not only improve SEO, but also improve both inbound and outbound sales processes.

We take a 6 step cyclical approach to building your marketing. We first focus on identifying opportunities to expand your marketing, then we create media to allow us to back up the decided strategy with visually engaging media. With that media, we can create technical content that allows us to expand your reach and bolsters your brands cohesive image.