Construction Content Marketing - The Marketing Construct

Technical Content for Construction Marketing

Technically, you need better content. Whether you are a post-tension cable company, a general contractor specializing in tilt wall construction, or a heavy industry contractor building military bases, your web and blog copy speaks volumes to your customers. It isn’t just technical writing either, the right mix can exponentially increase visibility and readership.

It's time to get serious about your work.

Alright, you have a great product, great team, and you are even hitting your sales goals. How much more seriously can you take your work? Technical articles about recent projects can allow construction companies to market and sell their services more efficiently. Our technical content service allows your sales and marketing to increase sales, reduce resource consumption, and scale with your business. All without needing to hire an expensive CMO.

There is an old adage in marketing “content is king.” There is a reason this holds true even today in the construction industry. Good content informs potential clients. It establishes expertise in a field. Ultimately, it drives traffic to your website, increases your rank on search engines, and drives people to buy from your company. Our team leverages experience in technical writing to assist all six steps of our marketing cycle. This ensures added benefit from social media, to blog posts, to SEO.