Content Deployment - The Marketing Construct

Deploy your construction marketing strategy effectively.

The fourth step on our construction marketing blueprint is content deployment. Marketing content is similar to heavy equipment. Content does your company no good if it sits in “the parking lot” all day. That is to say, deploying your content is as important as having fresh content ready to be put to work. The Marketing Construct specializes in effective content deployment.

We use detailed processes to utilize content in a number of different ways across platforms. This allows for a coherent brand representation for your construction company. It ensures that potential clients see your business as a relevant, active company and an expert in your field.

Where we deploy construction marketing content

Depending on your company’s objectives and our agreed strategy, The Marketing Construct deploys marketing content across many platforms. We don’t just deploy content, we optimize the content for the platforms. For example, Google My Business is a very media heavy, text light platform that benefits from succinct messaging and captivating photos. A blog, on the other hand, are very text heavy, media light medium that requires additional page linking, content formatting, and promotion to generate the desired results.

We deploy marketing content across various platforms including: