Construction Marketing Strategy - The Marketing Construct

Aiming properly is the key to hitting your target.

The first step to tackling any project in construction is forming a strategy. The more structured and clear the strategy, the more efficiently your team will work. Construction marketing is no different and The Marketing Construct starts each client with a strategy session. Marketing Strategy is our first step in our blueprint for construction marketing. The reason we believe so strongly in a proper marketing strategy is because it influences every other aspect of the process.

A cohesive strategy allows us to have a clear scope of work for photography and video and in turn the blog and social media posts that those media assets are used in. This process ensures your company’s message is effectively communicated.

Marketing effectively with sound strategy

How do we approach construction marketing strategy? First we discuss objectives with our client. We ask questions like “what is your company’s core competency” and “what is your highest margin lowest stress product?”

Using sophisticated tools, we then research competitors and search keyword databases. We look for keywords that are realistic and have high volumes of web traffic. We then select our keywords and form a web strategy off our keyword and competitor analysis.We then coordinate with our teams that handle photography and writing so you don’t have to lift a finger to get excellent marketing results!